Social Media Goes Purple in Support of World Cancer Day

World Cancer DayLONDON (AP) — The World Health Organization’s cancer agency warns there will be 22 million new cases of cancer every year within the next two decades.

Monday’s report from the International Agency for Research on Cancer estimated in 2012 there were 14 million new cases but predicted that figure would jump significantly due to global aging and the spread of cancers to developing countries. The Lyon-based cancer arm of the WHO said more than 60 percent of the world’s cancer cases are in Africa, Asia, Central and South America.

In 2012, IARC said the top cancer killers were those of the lung, liver and stomach. The agency called for countries to consider stronger legislation to encourage healthier lifestyles, including measures to tackle consumption of alcohol and sugary drinks. Online: www.iarc.fr

Purple your Profile World Cancer DayYou may be seeing purple all over your social media. It is in recognition of World Cancer Day on February 4th. People are turning their Facebook and Twitter profile pictures purple, the color of cancer survival, to show support in the fight against cancer.

Chevrolet announced it will donate $1  – up to a total of $1 million – for each Facebook and Twitter user who changes his or her profile to purple. For more information on the Purple Roads initiative and instructions on how to Purple Your Profile, visit chevy.com/purpleroads.

In a press release Chevrolet says, “The Purple Roads initiative will help the American Cancer Society raise money and awareness for its Road to Recovery program, which provides transportation to and from treatment for people who have cancer and do not have a ride. Volunteer drivers donate time and the use of their cars so that patients can receive the life-saving treatments they need. Road to Recovery offered nearly 1 million rides last year alone.”

Associated PressCancer is the world's biggest killer infographic